# portfolio case study.
Sealy :: A consumer product guide within an established brand
- period ........
- 2006
- role ..........
- User-guide authoring, print design and page layout
- categories ....
- Brand Systems / Content Operations
- markdown ......
- /showcase/sealy.md
- human .........
- /showcase/sealy
User-guide authoring, print design and page layout for Sealy’s motorized bed platform.
── CONSUMER PRODUCT LAUNCH ────────────────────────────────────────────────────────────────────────────────
The 2006 motorized bed platform launch required clear consumer product communication within Sealy’s existing brand. The user guide formed a specific part of that assignment.
── WRITING AND PRINT DESIGN ────────────────────────────────────────────────────────────────────────────────
Authored content was combined with print design and page layout. Product explanation and the structure of the printed guide were developed together.
── SEALY AND POSTUREPEDIC STANDARDS ────────────────────────────────────────────────────────────────────────────────
The work followed both Sealy Corporate and Posturepedic brand standards. It provides a focused example of writing and design applied to a physical consumer product.
── SELECTED MEDIA ────────────────────────────────────────────────────────────────────────────────
- Sealy adjustable bed user guide
Sealy adjustable bed user guide — authoring, print design and page layout.
