Oracle :: A distinctive visual language and the system behind it

── FINANCING: REDWOOD REALISM ────────────────────────────────────────────────────────────────────────────────

Within Oracle’s corporate brand rules, the Financing division developed a distinctive visual language for its sales organization. Original illustrations, graphics and layouts brought a more polished, expressive treatment to the work. The division’s SVP called it “Redwood Realism.”

── FINANCING: THE CONTENT FACTORY ────────────────────────────────────────────────────────────────────────────────

A content factory connected that visual language to reusable source assets, approved copy, templates, a catalog and publishing workflows. The work included internal websites and migrations, presentations, case studies, emails and newsletters. Marketing managers and executives conceived most campaigns; creative production and the content system supplied the materials used across them.

Oracle Content Management was the primary hub for websites, content and digital assets. The remit also included managing the division’s customized internal Eloqua campaign platform and an internal Customer Success system for finding case studies relevant to a deal.

── FINANCING: CLOUD AND AI CONTEXT ────────────────────────────────────────────────────────────────────────────────

The remit included Oracle and NetSuite sales enablement, creative support for Oracle Cloud Infrastructure sales and CloudWorld preparation. Contributed to building Oracle APEX asset-tracking tools, including a case-study selector for internal-facing sales websites.

In 2024, Ross used Oracle’s ATOM digital assistant for general tasks, writing and Jira management, with access to OpenAI models through Azure and Llama through the ATOM front end.

── LIFE SCIENCES: VIDEO ENABLEMENT ────────────────────────────────────────────────────────────────────────────────

Earlier, within the Life Sciences UI/UX organization, an enablement video team with eight staff produced clinical software training on a two-month cycle. Recorded voiceovers and multilingual production accompanied the visual instruction. Clinical One screenshots provide the most representative surviving examples.

── SELECTED MEDIA ────────────────────────────────────────────────────────────────────────────────

• Redwood Realism

  Redwood Realism — original Oracle Financing motorcycle illustration in its full square composition.

• One illustration, multiple formats

  Redwood Realism — original Oracle Financing motorcycle illustration in its full wide composition.