# portfolio case study.
Digital Lumens / OSRAM :: From intelligent lighting to an industrial IoT platform
- period ........
- Aug 2009–Oct 2019
- role ..........
- Senior Technical Writer → Technical Publications & Creative Services Manager → Director of Creative Services
- categories ....
- Brand Systems / Creative Leadership / Content Operations / Web & UX / Motion & 3D
- markdown ......
- /showcase/digital-lumens-osram.md
- human .........
- /showcase/digital-lumens-osram
Brand, product communication and creative production spanning a startup’s early hardware, connected software and later OSRAM identity.
── FROM EARLY STARTUP TO CREATIVE DIRECTION ────────────────────────────────────────────────────────────────────────────────
Joining Digital Lumens as its ninth employee, the work began in technical writing and grew through creative services management to creative direction. Product communication connected the company’s intelligent lighting hardware with software, installation and customer-facing explanation.
── BRAND AND CONNECTED-PRODUCT COMMUNICATION ────────────────────────────────────────────────────────────────────────────────
Branding and commercial materials spanned website content, interface presentation, photography, product visualization, case studies, sales decks, campaign graphics, trade-show environments and apparel. The SiteWorx work explained a broader industrial Internet of Things (IoT) platform, connecting sensors and cloud analytics to operational decisions.
── TECHNICAL COMMUNICATION AND ENABLEMENT ────────────────────────────────────────────────────────────────────────────────
Technical production included illustrated installer instructions, photometric specifications, LightRules administration guides, localization and controlled document families. SiteWorx materials added enterprise network requirements, interactive customer provisioning forms and software feature-release guides.
── OSRAM IDENTITY AND ENTERPRISE PROPOSALS ────────────────────────────────────────────────────────────────────────────────
The later OSRAM work included managed brand integration after the acquisition. A separate, secondary example is the 47-page GM Oshawa proposal, co-authored and designed to present the technical and commercial case for the lighting system.
── SELECTED MEDIA ────────────────────────────────────────────────────────────────────────────────
- Digital Lumens website
Digital Lumens website — art direction, content creation and management, architecture and testing.
- ILE-HB-3 high-bay luminaire
ILE-HB-3 high-bay luminaire — exact product image from the RevP specification.
- Industrial Internet of Things infographic
Industrial Internet of Things infographic — connecting sensor inputs to operational benefits.
- Web and mobile interface design
Web and mobile interface design — art direction and design, shown in the source workspace.
- AGS customer case study
AGS customer case study — art direction, photography and authoring.
- Trade-show booth
Trade-show booth — project management, art direction and design, shown in the graphic-panel plan.
- DLE installation instructions
DLE installation instructions — technical authoring, illustration and page design.
- LightRules network diagram
LightRules network diagram — visual explanation of lighting, control and facility-network connections.
- Later Digital Lumens lighting fixture
Later Digital Lumens lighting fixture — product photography. This is separate from the early ILE-HB-3.
- Digital Lumens cycling jersey
Digital Lumens cycling jersey — branded apparel design on a Pactimo supplier proof.
- GM Oshawa
GM Oshawa — cover and contents of the 47-page proposal, co-authored and designed by Ross.
- Lighting product packaging
Lighting product packaging — art direction, design and vendor management, shown on the carton dieline.
