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# portfolio case study.

Confidential construction technology startup :: Multimodal production for a construction technology startup

period ........: 2025–present
role ..........: Creative direction and production
categories ....: AI Production / Web & UX / Brand Systems / Content Operations / Motion & 3D
markdown ......: /showcase/confidential-startup.md
human .........: /showcase/confidential-startup

Video, a company website, marketing materials and in-app training brought together through one creative practice.

── MULTIMODAL VIDEO PRODUCTION ────────────────────────────────────────────────────────────────────────────────

Multimodal video production combines high-resolution photography, 3D references, written direction and prompts with visual design, editing and audio production. For a confidential construction technology startup, that integrated workflow turns visual concepts into photoreal video scenes.

── WEBSITE ────────────────────────────────────────────────────────────────────────────────

The work extends into the company website, including its visual assets. Website design and production give the product story a coherent setting, bringing the same attention to imagery, structure and language to the web.

── CAMPAIGNS AND MARKETING ────────────────────────────────────────────────────────────────────────────────

Sales emails, campaign materials and ads receive copyediting as part of the broader creative work. Clear language and consistent presentation connect those materials to the website and video.

── IN-APP ENABLEMENT ────────────────────────────────────────────────────────────────────────────────

In-app enablement uses 3D animations to demonstrate equipment workflows for a 1 cm-accuracy GPS (GNSS/RTK) product. These training sequences apply technical communication and animation to the practical task of showing people how the system works.