# Polymath Studio

Brand systems for software and devices.

Creative direction and brand systems for software and devices.

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## Selected Work

- **Oracle Financing rebrand** — Oracle — Financing Division, 2021–2025 — Led the rebrand of the sales-enablement division supporting complex Oracle and NetSuite deals inside an $80B business. Authored the operating guidelines and applied the system across internal channels, tools, and reusable assets.
- **Self-service asset catalog** — Oracle — Financing Division, 2021–2025 — Built a self-service catalog of approved graphics and reusable copy so sellers and internal teams could find and deploy branded assets without routing every request through creative.
- **Internal site program** — Oracle — Financing Division, 2021–2025 — Built or migrated five internal sites per year — content strategy and UX through launch, measurement and governance, including Redwood Design System updates.
- **Clinical One training program** — Oracle Health & Life Sciences GBU, 2019–2021 — Managed a seven-person international team producing eLearning and video for Clinical One and eight other clinical-trial, reporting and drug-safety products, against an approximately two-month software release cadence.
- **Digital Lumens rebrand** — OSRAM Digital Lumens, 2009–2019 — Led the rebrand and authored the operating brand system across web, sales tools, product documentation, packaging, trade shows, video and animation.
- **General Motors Oshawa proposal** — OSRAM Digital Lumens, 2009–2019 — Co-authored and designed the 47-page proposal behind a competitive LED and IoT bid against GE and Philips.

Full list: [https://polymathstudio.ai/showcase.md](https://polymathstudio.ai/showcase.md)

## What I Do

Twenty years explaining products with firmware inside — networked lighting control at Color Kinetics and Philips, industrial IoT at Digital Lumens and OSRAM, wearable sensors, and now 1 cm-accuracy GNSS/RTK positioning for construction. When a product's value lives in a sensor, a radio, or a control protocol, the marketing problem is a comprehension problem first.

### Brand Systems

Identity, the guidelines behind it, and the governance that keeps them applied after launch.

- Rebranding
- Brand governance
- Design systems
- Operating guidelines

### Creative Leadership

Building or repairing an in-house creative function — hiring, budget, Agile delivery, final approval.

- Team building
- Creative operations
- Budget ownership
- Agency & vendor management

### Content Operations

Reusable asset systems that let a small team ship at volume without adding headcount.

- Asset libraries
- Approved catalogs
- Translation & localization
- Documentation toolchains

### Motion & 3D

Video, animation, and product visualization for things that are difficult or impossible to photograph.

- Motion graphics
- 3D animation
- Product visualization
- Video production

### Web & UX

Sites built, migrated, and measured — content strategy and UX through launch and governance.

- UX strategy
- Web build & migration
- Analytics
- Paid search creative

### AI Production

Image and video generation where no product photography exists yet, plus the workflows around it.

- Image generation
- Multi-modal video
- Custom workflows
- Sales enablement

## Employers

Oracle, OSRAM, Digital Lumens, Atari, Voxware, MICROS Systems

## About Polymath Studio

Polymath Studio is the creative practice of Ross Edmond, a creative director who builds brand systems for connected hardware. Twenty-seven years across enterprise software, healthcare, industrial IoT, and entertainment — including two rebrands led end to end, Oracle Financing and Digital Lumens, with the operating guidelines authored behind each.

Founded in 2025 and based in Meredith, New Hampshire, United States. Employers include Polymath Studio, Oracle — Financing Division, Oracle Health & Life Sciences GBU, OSRAM Digital Lumens, Atari, Voxware, and MICROS Systems. As an independent practice between 2005 and 2009, clients included Color Kinetics, Philips, Turner / Cartoon Network, Disney Interactive, NCsoft, Sealy, Hasbro, Starwood, Deltek, and Waters Corporation.

Connected hardware and sensor products — networked lighting control, industrial IoT, wearable sensors, and precision GNSS/RTK positioning for construction.

Services: Creative direction and brand systems, Rebranding and brand governance, In-house creative team leadership, Creative operations and budget ownership, Agile content operations and reusable asset systems, UX and web strategy, Video production and motion graphics, 3D animation and product visualization, Photography art direction, Sales and marketing enablement, and AI-enabled creative workflows.

Contributing photographer to Getty Images and Adobe Stock since 2017, accepted through each platform's submission review and licensed for commercial sale. Editorial photography credits in Glide Music Magazine, Metal Injection, and PopEntertainment.

## Contact

- ross@polymathstudio.ai
- [Contact page](https://polymathstudio.ai/contact.md)

## More

- [Capabilities](https://polymathstudio.ai/services.md)
- [Work](https://polymathstudio.ai/showcase.md)
- [Experience](https://polymathstudio.ai/experience.md)
- [Photography](https://polymathstudio.ai/blog.md)
- [Arcade](https://polymathstudio.ai/lab.md)
- [FAQ](https://polymathstudio.ai/faq.md)

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